By Mindy McAdams

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Teaching Online Journalism

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Notes from the classroom and observations about today’s practice of journalism online

Apply for Spanish-language course in online journalism

Saturday, July 5, 2008 (8:54 pm)

A new online course, in Spanish, will focus on online journalism skills for current journalists. The class will take place entirely online and will cover these five areas:

  • Introduction to Journalism 2.0. Understand the opportunities and challenges of practicing journalism in the digital age.
  • Web 2.0 and an Eye on the Future. Learn how Web 2.0 sites expand the realm and responsibilities of today’s journalists.
  • Blogs, Breaking News, and Headlines (Writing for the Web). Explore and critique the world of blogs, and learn to write strong web headlines.
  • Multimedia Basics. Explore basic practices in photography and video production, and experiment with the technology.
  • Multimedia Planning. Learn what makes a good multimedia story and how to produce these pieces.

Apply online until July 6, 2008, at 5 p.m. CDT (-5:00 GMT) here.

More information: Knight Center for Journalism in the Americas.

Reporting beats re-examined

Friday, July 4, 2008 (11:05 am)

Can a newspaper eliminate all beats? That seems to be the plan at the Tampa Tribune.

Division of newspaper journalism work into “beats” has practical benefits. The reporter on the cops beat gets to know local law enforcement and local crime pretty well. (The cops reporter can tell you which streets are unsafe at night!) He or she develops reliable sources within the police department, the juvenile justice system, and maybe within the courts as well. Many a fresh journalism graduate has started on “night cops” and as a result learned a heck of a lot about a town or city in a short time. (TV news can have beats too, but the practice is not as common as at newspapers.)

SPJ blogger Ron Sylvester, for example, has covered the courts in Wichita, Kansas, for several years. His deep familiarity with the local system and its players informs his reporting and also makes his job a lot easier for him than it would be for someone like me, coming in cold. It takes some time to develop expertise on a beat.

Beats can be rather broadly defined — check out the Pulitzer Prizes awarded for beat reporting. Other common beats are education, business (sometimes a particular industry, if it’s big enough in the local area), City Hall, religion, health and medicine, science. Local beats differ from global or national beats, naturally. A science journalist might not call herself a beat reporter at all. An education reporter for a large city newspaper might write a fair bit about national education policies, while the education reporter for a smaller paper might focus solely on local schools.

A reporter doesn’t usually go into a beat with any special background. You learn on the job. As your experience builds, you get better at it (no surprise there), and stories take less time to write. Your knowledge exceeds that of the average man on the street. You’ll also catch some flak if you miss a story on your beat — you’re supposed to have your ear to the ground on all matters related to your beat, not wait for others in the newsroom to tip you off. (Links from the blog of Meranda Watling, an education reporter in Lafayette, Indiana.)

Beats can also be purely geographic — Reporter A covers County X, Reporter B covers County Y. It’s just a way to divide the work and try to ensure there’s no duplication of effort.

Is elimination of beats practical, or smart, especially in a metro area as large as Tampa, Florida (2.7 million people)?

Beat advocates say the systems free their newsrooms from depending on the wires, scanners and incoming faxes for stories to cover. “Story ideas from reporters interacting with the world outside the newsroom are superior to story ideas dreamt up by my news managers in a windowless conference room,” says Dan Rosenheim, news director at KRON-TV in San Francisco, CA. “The problem with implementing [a beat system] is that most days we need all or most of our general assignment reporters to cover a wide range of daily news stories.” His solution is to have general assignment reporters develop a sub-specialty, an issue they regularly track, like law enforcement or the environment. (Source: Newslab.)

A great perk of assigned beats is that beat reporters do tend to hear about stuff before anyone else — except insiders. That’s because a beat reporter becomes a kind of inside-outsider, familiar with the people, events, and routines of the beat area. By the same token, feeling like part of the family can sometimes lead a reporter to make bad decisions, but I think the trade-off (getting the good stories first) is worth the small risk.

Without beats, the risk is that the newsroom will rely far too much on press releases and the pseudo-events typically staged by government, nonprofits, and businesses in the self-interest of publicity. It poses a great danger, because that kind of lazy journalism makes for a very boring product — and maybe we have seen too much of that already!

Instead of beats, Tampa will have these:

  1. Deadline — breaking/daily news
  2. Data — specifically for database stuff
  3. Watchdog — investigative reporting
  4. Personal journalism — people’s everyday lives like weather, health, entertainment
  5. Grassroots — citizen journalism

I have no qualms about emphasis on those five areas — seems like a good approach, for a news organization to make sure it’s doing good work under each one of those umbrellas. I also think a DE-emphasis on crime, cops, and courts would behoove a lot of newspapers. When I travel and pick up an unfamiliar local daily, I’m often struck by how many of the truly local stories are nothing but crime, crime, crime. It’s not that I want to read only “happy news,” but a lot of crime news is very lazy journalism — you just get a handout from the police. Surely there is other stuff happening in these communities! (At least, I hope so!)

What I’m really asking here is whether a news organization can properly, appropriately, cover its audience area without having assigned beats.

Maybe you should question what the general assignment (non-beat) reporters are turning in. Are these really the best stories to cover? In a world of slashed newsroom budgets and reduced staffing, you will NOT be able to cover everything. Admitting that, maybe you should ask what is the most interesting, most useful, most important stuff to guarantee that you will cover.

And maybe that leads you back to the idea of beats. Maybe not the same old beats, and maybe not geographic beats at all. If developing expertise allows the reporter to find important stories that otherwise might never come to light, then what kind of stories would you want those to be?

From that expertise, that ear-to-the-ground enterprise, you get the deadline, the data, the watchdog, and the grassroots.

Related: Beat Blogging is a project focused on the use of social networks in beat reporting.

In hindsight, it was poor resource allocation

Thursday, July 3, 2008 (8:03 am)

While marveling at the very idea that 876 people work in editorial at the Los Angeles Times (and catching up on two months of blog reading), I read this:

… the question came to mind — if a newsroom, under economic pressure, can afford to lose 10, 20, 30 or even 50 staff positions now, why couldn’t those same newspapers have lost them five years ago — and lost them to the Internet side of the business?

Imagine if the Los Angeles Times had shifted 50 or 100 positions to web-only content production five or 10 years ago how much further along would LATimes.com be in audience growth today?

Indeed. It’s a very sobering thought. Not only for the L.A. Times, but for all the other newspapers too. Much time has been squandered while allowing non-Web-savvy managers to steer online news operations, and meanwhile, the public has been steadily moving online for almost all its information and communication activities. Yoo-hoo … hello … ?

I know there’s no point in crying over spilled milk, but maybe the publishers and executive editors and division heads could reflect, just a little bit, on how they consistently slighted the online staffing and the online work during the past 10 years. There were people in almost every newsroom who understood this sea change, if not in 1995, then at least by 1999. Their knowledge was ignored. There was ample time to set a wise course that would have brought many of these organizations to a safe harbor by now.

It would be a wonderful study for a scholar of enterprise management.

On the bright side, some managers are finally seeking new ideas:

We are charged to take a blank sheet of paper and come up with a way to make the Spokesman newsroom efficient while completing all of its objectives. The eight of us are meeting every day, often for several hours at a time, to work through this process.

That’s Nick Eaton, in Spokane, Wash. His editor gave him and seven other young journalists 11 days to write a plan.

Best newspaper Web sites

Thursday, July 3, 2008 (12:32 am)

The World Editors Forum asked five prominent newspaper designers to pick their Top 5 newspaper Web site designs:

I agree that elpais.com is No. 1. I wonder what everyone thinks about the rest of these? (Source.)

I would add the Las Vegas Sun site (some reasons why), and even though it’s not a newspaper site, BBC News (my fave).

Simple idea, gorgeous photos

Wednesday, July 2, 2008 (8:42 am)

Nice idea (see it here):

The Big Picture is a photo blog for the Boston Globe/boston.com, compiled semi-regularly by Alan Taylor. Inspired by publications like Life Magazine (of old), National Geographic, and online experiences like MSNBC.com’s Picture Stories galleries and Brian Storm’s MediaStorm, The Big Picture is intended to highlight high-quality, amazing imagery — with a focus on current events, lesser-known stories and, well, just about anything that comes across the wire that looks really interesting.

(Thanks, Craig!)

Reorganization at Tampa Tribune

Tuesday, July 1, 2008 (5:03 pm)

This just came in my e-mail from someone inside the Tampa Tribune:

Do you know about the reorganization they’re doing here at the Trib? They herded everyone into a conference room today to tell them about 21 layoffs that will happen tomorrow (effective immediately) and a new reorganization of the newsroom’s hierarchy. [Update: The newspaper said it will lay off 11 newsroom staffers this week and eliminate 10 other news jobs “by early fall.”]

It’s going to be like this:

  • Managing editors
  • 5-6 audience editors — keep in touch with what the print, TV, online audiences want/need
  • 5 sections of reporting (all the reporters for print, TV and Web are mashed up together in these groups):
    1. Deadline — for breaking/daily news
    2. Data — specifically for database stuff
    3. Watchdog — for investigative reporting
    4. Personal journalism — stuff for people’s every day lives like weather, health, entertainment
    5. Grassroots — citizen journalism

Outside of these groups are three “finishing” groups for print, TV and online to determine what stories should be covered and with what medium.

All the reporters will be trained in gathering news for online in case there’s a need for it. They’ll be training them on the go. The focus will now be on immediacy and using mediums appropriately. The print product is going to be more enterprise and in-depth, the Web is for breaking news, etc.

They’re also straying from the beats system. They want reporting to be more fluid. Like, if the reporter who usually covers city hall has to work on an investigative piece, someone else (like an education or religion reporter or anyone) could step up to cover daily stories.

The idea is that with a drastically reduced staff, they can’t force people to do more, but they have to do things differently. It seems that they really don’t have a choice but to shake things up and try something new. Personally, I think this setup is so crazy that it might actually work. They admitted they don’t really know if this will work, but they’re willing to try. And if it doesn’t, they’re not going to force it to; just hit the drawing board and come up with a new idea.

… Everyone here is kind of freaking out about the change, but what else is the Trib to do? Sit back and let profits continue to drop and keep laying off employees? At least they’re doing something and trying to figure it out. That’s more than what a lot of news organizations can say.

This is a single-source report without backup, so feel free to confirm or correct it if you know something.

Some more info here.

Setting up a team for online journalism

Tuesday, July 1, 2008 (11:16 am)

Yesterday I had a conversation with a reporter whose news organization has committed to forming a new Web/digital team. His questions made me think about how undefined this work still is, on the whole.

He asked whether there is any book or Web site that explains the differences among all the job titles he’s encountered — information designer, information architect, coder, programmer, database developer, interaction designer. Who does what, and how many of these folks do you need?

Great question — and no, there is no book, to my knowledge. Some people might glean a bit from Becoming a Digital Designer: A Guide to Careers in Web, Video, Broadcast, Game and Animation Design (2007), or even from the six case studies in my own book, Flash Journalism: How to Create Multimedia News Packages (2005), but neither one provides a cookbook for creating digital journalism teams.

The Vietnamese journalists I trained last month wanted me to describe the online workflow in U.S. newsrooms for them. Every newsroom I have visited in the past year does it differently. Even The New York Times and The Washington Post are quite different from each other in how they handle the coordination of efforts for online and print.

One thing I was able to tell the reporter yesterday, with confidence: The key element to getting this work done is communication — clear, direct, and EARLY in the process. I see and hear many examples of failure in this, and the result is a poor online treatment of a story — or none at all. The reporter and/or the story editor must discuss the story with online and visual journalists and producers at the very beginning — even before the reporter goes out to gather information. The longer you wait, the more opportunities will be missed that could have enhanced the story online.

The reporter mentioned that when he sits down with “the Web people” currently working for his organization, he often has no idea what they are talking about. This is another common problem, present in many newsrooms today. It is likely that some of your programmers, etc., might not be adept at communicating clearly with journalists. That’s not a deal-breaker. What you need is at least one person on the online side who is a very good go-between — someone who can translate journalism ideas to interactive digital media, and also translate programmer, database, server and interaction ideas into journalism.

Sure, it would be great if you could hire one single person who could do everything. We call that “computer jesus” — and you need to accept the fact that there really are not many people in the world who can walk on water.

One example I like to use in presentations is a segment in a package called “The Ancient Way.” To find the example, first load the package, choose a language, and then open the Stories list on the left-hand side, and click “Wild Horses and Celebrations.” (It might take a very long time to load, but it’s worth the wait.) After you’ve watched it, then examine the Credits (link in the upper right corner). Under “Story Teams” you’ll see that nine people worked to produce this segment. Nine! One each for audio, design, photography and videography, and five (five people!) for animation and graphics.

This example helps us understand a few things:

  1. Each one of these jobs might well be handled by a different person.
  2. You’re not going to get a package of this quality from one person alone. That doesn’t mean you have to hire nine people for your team (and please note, in this case, no programmer is listed, and no database developer). Sometimes one person will be capable of doing two or three of these jobs — but please do not think one person can do this single-handedly.
  3. Design is not the same as information graphics; every package must have a designer, even if it has no explanatory graphics.
  4. The creation of graphics and animation requires specialized, skilled people.

Another idea I discussed with the reporter: If you hire the right kind of people for the team, then you’ll need to trust their judgment. Give them creative leeway, and they’ll lead your organization in the right direction. But if you fill up all their working hours making them churn out slideshows and timelines, then you are wasting their talent.

There’s a huge difference between running up to the digital folks and saying, “I want you to make an online thing for my story!” (and then leaving it up to them) and actually, honestly working with them and getting their input on the story — in advance. The first case is all too common in today’s newsrooms, and it’s not resulting in good online work. The second case takes advantage of the deep knowledge of online that the digital folks have — and that most of your newsroom totally lacks.